Extreme Makeover: Broadway Edition

So there's this trend going on right now. A trend that's been going on for a while now, and it's getting kind of old. Do you know what I'm talking about?

I bet you guessed the ice bucket challenge, didn't you? Well, although I agree, I happen to be talking about a different trend. (Don't get me wrong... I had an aunt pass away from the slow-progressing form of ALS. I saw first-hand how the disease took its toll on her and slowly took over her body, muscle by muscle. And I'm glad something has been done to increase awareness and funding of this horrible disease. But enough is enough. Just make your donation or don't. And then use the ice to chill a bottle of wine.)

But the trend I'm talking about is one in the theatre world. And like the dumping of the ice buckets, it's been going on just a little too long. The trend I'm talking about is the trend of closing shows.

Let's get back to using ice buckets for their original purpose. Champagne anyone?

I understand that the closing of shows is a necessary evil that can't be avoided. I mean, as much as I'd like to build a theatre for every single musical ever written, it just doesn't work that way. But it just seems like more musicals than ever are closing not long after they open, and even good shows just don't seem to be sticking around like they used to.

Sure there are a few current musicals that have managed to stay on Broadway for the long haul (The Lion King, The Book of Mormon, Wicked, etc.), but for the most part Broadway shows seem to be following what I'll call the door trend. Open and close. Open and close. It seems like every time I browse through my Twitter news, I'm reading about another show closing. And I'm not talking just small shows. I'm talking big, expensive-to-produce shows with Tony-winning casts and music.

The shows that make it to Broadway are amazing. They include the best of the best from directors, to cast, to composers and everything in between that makes up a musical. So why are these amazing shows closing after so few runs?

Well, my guess is that there is a wealth of statistics, numbers, and research that attempt to answer this exact question. But I'm not much of a statistics girl. Or a numbers girl. Or a researcher. What I am is a rare species. I'm in my 30s and love the theatre. I love going to Broadway; I love going to my local theatres; and I'll see any show anywhere at least once. But many of the shows that I see, both locally and on Broadway, don't have too many of my species in the audience. And that's a shame. I'd really hate to see my species go extinct.

So the obvious next question is: how do we prevent the extinction of this rare species of "young" theatre-goers? (And by young I mean anyone who knows what twerking is or who owns an iPad.) Well, again, I'm sure there's plenty of research that tries to answer this question. But again I'm not a researcher. So for me to answer this question, I'm going with my gut instinct. And my gut tells me that Broadway hasn't been keeping up with the times.

Broadway needs to step it up a notch when it comes to filling their seats. What they've done for years is great, but it's only enough to fill those seats for a few months at best. It's only enough to get the same people back to Broadway who have been going for years. For the most part, the people filling Broadway theatres are the same ones who were filling the seats 20, 30, and 40 years ago. And yes, that includes myself. But remember, I'm a rare species.

Broadway, and theatre in general, needs to think about marketing to a new audience. An audience who knows about twerking and tweeting. That's right. It's time for Broadway to undergo an extreme makeover. Sure people want to see great talent, but in order to keep up with the times, that's just not enough anymore.

So what is enough? What would bring more people to Broadway shows? What would keep these amazing shows from closing?

In this series, which I'm calling Extreme Makeover: Broadway Edition, I'm going to cover a few ideas I have that I think would help the success of new shows.

In my next post in this series, I cover a topic that I think could play a huge role in generating sales, filling seats, and attracting new (and returning) audiences to Broadway.